{"id":8536,"date":"2021-10-17T12:35:34","date_gmt":"2021-10-17T07:05:34","guid":{"rendered":"https:\/\/scholarsclasses.com\/blog\/?p=8536"},"modified":"2025-10-09T13:21:10","modified_gmt":"2025-10-09T07:51:10","slug":"introduction-to-marketing-mcq","status":"publish","type":"post","link":"https:\/\/scholarsclasses.com\/blog\/introduction-to-marketing-mcq\/","title":{"rendered":"Introduction to Marketing MCQ | 50 Free MCQs"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">Introduction to Marketing MCQ<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/scholarsclasses.com\/blog\/marketing-mcq\/\" data-type=\"URL\" data-id=\"https:\/\/scholarsclasses.com\/blog\/marketing-mcq\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MCQs on other topics of Marketing<\/strong><\/a><strong> <\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.icsi.edu\/media\/webmodules\/modelquestionpaper\/CMA-MCQ%20100.pdf\" data-type=\"URL\" data-id=\"https:\/\/www.icsi.edu\/media\/webmodules\/modelquestionpaper\/CMA-MCQ%20100.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cost Accounting MCQs pdf <\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>1. \u2026\u2026\u2026\u2026. Is the process of identifying and satisfying the needs of the customer.<\/strong><br>a. Marketing <br>b. sales<br>c. distribution <br>d. advertising<\/p>\n\n\n\n<p><strong>2. \u2026\u2026\u2026\u2026\u2026\u2026 plays a positive role in solving marketing problems.<\/strong><br>a. Marketing research <br>b. customer behavior<br>c. product concept <br>d. management<\/p>\n\n\n\n<p><strong>3. \u2026\u2026\u2026\u2026\u2026.. methods are the analysis and presentation of all information estimates.<br><\/strong>a. marketing information system.<br>b. consumer relationship management<br>c. marketing opportunities isolation<br>d. buying process<\/p>\n\n\n\n<p><strong>4. Classification of goods into different groups in different markets means\u2026\u2026\u2026\u2026\u2026.<br><\/strong>a. marketing<br>b. marketing information system<br>c. marketing opportunities isolation<br>d. market segmentation<\/p>\n\n\n\n<p><strong>5. &#8230;&#8230;&#8230;&#8230;. means bringing more than one product from a company to market.<\/strong><br>a. product mix <br>b. market segmentation<br>c. promotion mix <br>d. distribution mix<\/p>\n\n\n\n<p><strong>6. The &#8230;&#8230;&#8230;&#8230;&#8230; concept rests on four pillars: target market, customer needs, integrated marketing and profitability<\/strong>.<strong><br><\/strong>a. Product<br>b. Production<br>c. Marketing<br>d. Holistic<\/p>\n\n\n\n<p><strong>7. One technique of building CRM is data mining<\/strong> <strong>\u2026\u2026\u2026\u2026\u2026. <\/strong><br>a. Data mining<br>b. MIS<br>c. Marketing research<\/p>\n\n\n\n<p><strong>8. &#8230;&#8230;&#8230;&#8230;&#8230; concept revolves around the customers.<\/strong><br>a. Production<br>b. Marketing<br>c. Exchange<br>d. Selling<\/p>\n\n\n\n<p><strong>9. &#8230;&#8230;&#8230;&#8230;&#8230;.. Exchange is the oldest concept of marketing.<\/strong><br>a. Product<br>b. Exchange<br>c. Production<br>d. Marketing<\/p>\n\n\n\n<p><strong>10. Fulfilling social responsibility is one of the essentials of \u2026\u2026\u2026\u2026 concept.<\/strong><br>a. Societal <br>b. Production<br>c. Product <br>d. Exchange<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Answers:<\/strong> <span class=\"has-inline-color has-vivid-red-color\">1)Marketing  2)Marketing research  3)marketing information system  4)market segmentation<\/span> <span class=\"has-inline-color has-vivid-red-color\"> 5)product mix  6)Marketing  7)Data mining  8)Marketing  9)Exchange  10)Societal<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Introduction-to-Marketing-MCQ-1024x576.jpg\" alt=\"Introduction to Marketing MCQ\" class=\"wp-image-8539 lazyload\" title=\"\" data-srcset=\"https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Introduction-to-Marketing-MCQ-1024x576.jpg 1024w, https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Introduction-to-Marketing-MCQ-300x169.jpg 300w, https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Introduction-to-Marketing-MCQ-768x432.jpg 768w, https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Introduction-to-Marketing-MCQ-1536x864.jpg 1536w, https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Introduction-to-Marketing-MCQ-640x360.jpg 640w, https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Introduction-to-Marketing-MCQ.jpg 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><figcaption class=\"wp-element-caption\">Introduction to Marketing MCQ<\/figcaption><\/figure>\n\n\n\n<p><strong>11. &#8230;&#8230;&#8230;&#8230; Production concept of marketing balance between social welfare and profit.<\/strong><br>a. Product<br>b. Selling<br>c. Production<\/p>\n\n\n\n<p><strong>12. The marketing concept was replaced by &#8230;&#8230;&#8230;&#8230;. <strong>after 1980s.<\/strong><\/strong><br>a. Selling concept<br>b. Societal concept<br>c. Holistic concept<\/p>\n\n\n\n<p><strong>13. <strong>According to &#8230;&#8230;&#8230;&#8230;.. concept, consumers will prefer products that offer best quality,<\/strong> performance or innovative features.<\/strong><br>a. Product<br>b. Exchange<br>c. Selling<\/p>\n\n\n\n<p><strong>14. Marketing research acts as a &#8230;&#8230;&#8230;&#8230;&#8230; intelligence of marketing firms.<br><\/strong>a. Economic<br>b. Financial<br>c. Commercial<\/p>\n\n\n\n<p><strong>15. Consumer behaviour is always<\/strong> <strong>&#8230;&#8230;&#8230;&#8230;&#8230;.. .<br><\/strong>a. Stable<br>b. Unstable<br>c. Steady<\/p>\n\n\n\n<p><strong>16. &#8230;&#8230;&#8230;&#8230;&#8230;. is an element of demographic segmentation.<br><\/strong>a. Personality<br>b. Age<br>c. Attitude<\/p>\n\n\n\n<p><strong>17. Market segmentation &#8230;&#8230;&#8230;&#8230;.. the total market.<\/strong><br>a. Multiplies<br>b. Subtracts<br>c. Divides<\/p>\n\n\n\n<p><strong>18. In mass marketing strategy, market segmentation is not &#8230;&#8230;&#8230;&#8230;&#8230;&#8230; .<\/strong><br>a. Introduced<br>b. Not introduced<br>c. Occasionally introduced<\/p>\n\n\n\n<p><strong>19. CRM &#8230;&#8230;&#8230;&#8230;.. customer retention. <br><\/strong>a. Helps in<br>b. Provides no help in<br>c. Is against<\/p>\n\n\n\n<p><strong>20. Target marketing is &#8230;&#8230;&#8230;&#8230;. market segmentation.<\/strong><br>a. Prior<br>b. Next to<br>c. Much before<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Answers:<\/strong> <span class=\"has-inline-color has-vivid-red-color\">11)Production  12)Societal concept  13)Product  14)Commercial  15)Stable  16) Age  17)Divides  18)Introduced<\/span> <span class=\"has-inline-color has-vivid-red-color\"> 19)Helps in  20)Next to<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>21. When product performance is more than customer expectations, is results in &#8230;&#8230;&#8230;&#8230;&#8230;.. .<\/strong><br>a. customer satisfaction<br>b. Customer delight<br>c. customer dissatisfaction<\/p>\n\n\n\n<p><strong>22. &#8230;&#8230;&#8230;&#8230;&#8230; concept of marketing assumes that customers will prefer those products which are aggressively promoted.<\/strong><br>a. Production<br>b. Marketing<br>c. Selling<\/p>\n\n\n\n<p><strong>23. &#8230;&#8230;&#8230;&#8230;.. concept of marketing starts with identifying customer wants and ends up with the satisfaction of those wants.<\/strong><br>a. Marketing <br>b. Product<br>c. Production<\/p>\n\n\n\n<p><strong>24. &#8230;&#8230;&#8230;&#8230;.. concept of marketing aims at a balance between society&#8217;s welfare, customer satisfaction and company&#8217;s profits.<br><\/strong>a. Production<br>b. Selling<br>c. Societal <\/p>\n\n\n\n<p><strong>25. <strong>&#8230;&#8230;&#8230;&#8230;&#8230; concept of marketing assumes that customers will prefer those products that are widely available and are low cost<\/strong>.<\/strong><br>a. Selling<br>b. Production<br>c. Product<\/p>\n\n\n\n<p><strong>26. &#8230;&#8230;&#8230;&#8230;&#8230; strategy refers to the introduction of new products in the market.<br><\/strong>a. Product Development<br>b. Market Development<br>c. Market Penetration<\/p>\n\n\n\n<p><strong>27. &#8230;&#8230;&#8230;&#8230;&#8230; is the outcome of large production and distribution of goods.<\/strong><br>a. Marketing intelligence<br>b. Marketing research<br>c. Economies of scale<\/p>\n\n\n\n<p><strong>28. &#8230;&#8230;&#8230;&#8230;&#8230;.. is the incremental value of a brand over and above its physical assets.<\/strong><br>a. Brand equity<br>b. Brand image<br>c. Brand loyalty<\/p>\n\n\n\n<p><strong>29. <\/strong> <strong>&#8230;&#8230;&#8230;&#8230;&#8230; research enables the marketer to identify the preferences of customers.<\/strong><br>a. Market<br>b. Dealer<br>c. Consumer<\/p>\n\n\n\n<p><strong>30. &#8230;&#8230;&#8230;&#8230;&#8230;.. marketing differentiates a firm from its competitors.<\/strong><br>a. Relationship<br>b. Strategic<br>c. Integrated<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Answer:<\/strong><span class=\"has-inline-color has-vivid-red-color\"><strong> <\/strong>21)Customer delight  22)Selling  23)Marketing<\/span> <span class=\"has-inline-color has-vivid-red-color\"> 24)Societal  25)Production  26)Product Development  27)Economies of scale  28)Brand equity  29)Consumer  30)Strategic<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>31. Observation is an important method of data &#8230;&#8230;&#8230;&#8230;&#8230;.<br><\/strong>a. collection<br>b. analysis<br>c. interpretation<\/p>\n\n\n\n<p><strong>32.<\/strong> <strong>&#8230;&#8230;&#8230;&#8230;&#8230;. refers to subdividing a larger market into smaller markets.<br><\/strong>a. Niche Marketing<br>b. Market segmentation <br>c. Marketing Research<\/p>\n\n\n\n<p><strong>33. Market segmentation is the<\/strong> <strong>&#8230;&#8230;&#8230;&#8230;. activity of a marketer.<\/strong><br>a. primary<br>b. secondary<br>c. tertiary<\/p>\n\n\n\n<p><strong>34.<\/strong> <strong><strong>&#8230;&#8230;&#8230;&#8230;. is an important element of sociographic segmentation.<\/strong><\/strong><br>a. Culture<br>b. Age<br>c. Usage Rate<\/p>\n\n\n\n<p><strong>35. <strong><strong>&#8230;&#8230;&#8230;&#8230;. is an important element of behavioural segmentation.<\/strong><\/strong><\/strong><br>a. Region<br>b. Gender<br>c. Buying motives<\/p>\n\n\n\n<p><strong>36. <strong><strong>&#8230;&#8230;&#8230;&#8230;. is an important element of demographic segmentation.<\/strong><\/strong><\/strong><br>a. Age<br>b. Lifestyle<br>c. Locality<\/p>\n\n\n\n<p><strong>37. &#8230;&#8230;&#8230;&#8230;&#8230; marketing refers to marketing to a small segment of the market.<\/strong><br>a. Small<br>b. Niche<br>c. Special<\/p>\n\n\n\n<p><strong>38. In<\/strong> <strong>&#8230;&#8230;&#8230;&#8230; segmentation, consumers are classified on the basis of lifestyle and personality traits.<br><\/strong>a. Geographic<br>b. Psychographic<br>c. Demographic<\/p>\n\n\n\n<p><strong>39.<\/strong> <strong>&#8230;&#8230;&#8230;&#8230;. data is the first-hand information collected for research.<br><\/strong>a. Primary<br>b. Secondary<br>c. Outdated<\/p>\n\n\n\n<p><strong>40. &#8230;&#8230;&#8230;&#8230;. data refers to the data which is readily available.<\/strong><br>a. Primary <br>b. Secondary<br>c. Outdated<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Answer:<\/strong><span class=\"has-inline-color has-vivid-red-color\"><strong> <\/strong>31)collection  32)Market segmentation  33)primary  34)Culture  35)Buying motives  36)Age  37)Niche  38)Psychographic  39)Primary  40)Secondary<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>41. &#8230;&#8230;&#8230;&#8230;&#8230; involves gathering, recording, analysing, data about specific marketing problems.<br><\/strong>a. Marketing information system<br>b. Marketing research<br>c. Research and Development<\/p>\n\n\n\n<p><strong>42. Marketing decision support system is an important component of<\/strong> <strong>&#8230;&#8230;&#8230;&#8230;&#8230;.. .<br><\/strong>a. Marketing information system<br>b. Marketing research<br>c. Brand Research<\/p>\n\n\n\n<p><strong>43. &#8230;&#8230;&#8230;&#8230;&#8230;.. provides information to the decision-maker on marketing related issues.<\/strong><br>a. Segmentation<br>b. positioning<br>c. MIS<br>d. targeting<\/p>\n\n\n\n<p><strong>44.<\/strong> <strong>&#8230;&#8230;&#8230;&#8230;&#8230; is not a component of MIS.<\/strong><br>a. Marketing research<br>b. internal company records<br>c. Marketing intelligent system<br>d. Niche marketing<\/p>\n\n\n\n<p><strong>45. &#8230;&#8230;&#8230;&#8230;&#8230; is a component of MIS.<\/strong><br>a. Marketing research<br>b. Event Marketing<br>c. Niche marketing<br>d. Consumer behavior<\/p>\n\n\n\n<p><strong>46. Developing products for the mass market is<\/strong> <strong>&#8230;&#8230;&#8230;&#8230;&#8230; .<br><\/strong>a. Economical<br>b. cheap<br>c. Expensive<br>d. despicable<\/p>\n\n\n\n<p><strong>47. A &#8230;&#8230;&#8230;&#8230;&#8230;. is a firm opinion about someone or something.<br><\/strong>a. idea<br>b. proposal<br>c. belief<br>d. plan<\/p>\n\n\n\n<p><strong>48. A company needs efficient MIS to make use of<\/strong> <strong>&#8230;&#8230;&#8230;&#8230;&#8230;.. <strong>information<\/strong><\/strong>.<strong><br><\/strong>a. vague<br>b. indistinct<br>c. latest<br>d. hazy<\/p>\n\n\n\n<p><strong>49. Marketing research acts as a &#8230;&#8230;&#8230;&#8230;&#8230;.. for accurate decision making<br><\/strong>a. underwriter<br>b. facilitator<br>c. sponsor<br>d. guarantor<\/p>\n\n\n\n<p><strong>50. Marketing research is only an &#8230;&#8230;&#8230;&#8230;&#8230;.. to decision making.<br><\/strong>a. Obstruction<br>b. aid<br>c. Hindrance<br>d. obstacle<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Answer:<\/strong><span class=\"has-inline-color has-vivid-red-color\"><strong> <\/strong>41)Marketing research  42)Marketing information system  43)MIS  44)Niche Marketing  45)Niche Marketing  46)Expensive  47)belief  48)latest  49)facilitator  50)aid<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Learn the chapters on TYBCOM from our <a href=\"https:\/\/studio.youtube.com\/channel\/UCExY0hxogv75WdPK1MFS3fw\" data-type=\"link\" data-id=\"https:\/\/studio.youtube.com\/channel\/UCExY0hxogv75WdPK1MFS3fw\" target=\"_blank\" rel=\"noopener\">YouTube channel<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":8539,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,7],"tags":[3237],"class_list":["post-8536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bcom","category-degree-college","tag-introduction-to-marketing-mcq"],"_links":{"self":[{"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/posts\/8536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/comments?post=8536"}],"version-history":[{"count":4,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/posts\/8536\/revisions"}],"predecessor-version":[{"id":39648,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/posts\/8536\/revisions\/39648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/media\/8539"}],"wp:attachment":[{"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/media?parent=8536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/categories?post=8536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/tags?post=8536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}