{"id":8775,"date":"2021-10-18T10:45:13","date_gmt":"2021-10-18T05:15:13","guid":{"rendered":"https:\/\/scholarsclasses.com\/blog\/?p=8775"},"modified":"2025-10-09T13:25:26","modified_gmt":"2025-10-09T07:55:26","slug":"marketing-decisions-mcq","status":"publish","type":"post","link":"https:\/\/scholarsclasses.com\/blog\/marketing-decisions-mcq\/","title":{"rendered":"Marketing Decisions MCQ (Marketing Mix, Packaging, Pricing) | 50 Free MCQs"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">Marketing Decisions MCQ<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/scholarsclasses.com\/blog\/business-economics-mcq\/\" data-type=\"URL\" data-id=\"https:\/\/scholarsclasses.com\/blog\/business-economics-mcq\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><strong><a href=\"https:\/\/scholarsclasses.com\/blog\/marketing-mcq\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MCQs on other topics of Marketing<\/strong><\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.icsi.edu\/media\/webmodules\/modelquestionpaper\/CMA-MCQ%20100.pdf\" data-type=\"URL\" data-id=\"https:\/\/www.icsi.edu\/media\/webmodules\/modelquestionpaper\/CMA-MCQ%20100.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cost Accounting MCQs pdf <\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>1. \u2026\u2026\u2026\u2026. is the term that is used to describe the combination of the four inputs that constitute the core of a company\u2019s marketing system: the product, the price structure, the promotion activities and the distribution system.<br><\/strong>a. Customer segmentation<br>b. Customer relationship<br>c. Marketing mix<br>d. Marketing strategy<\/p>\n\n\n\n<p><strong>2. A \u2026\u2026\u2026\u2026\u2026\u2026 can be defined as anything that is offered for sale in the open market.<br><\/strong>a. Product<br>b. Place<br>c. Price<br>d. None of the above<\/p>\n\n\n\n<p><strong>3. \u2026\u2026\u2026\u2026\u2026.. includes several sub-variables like product line, product shape, size, colour, ingredients, brand name, trade mark, packaging, labelling, after-sale services, guarantees etc.<br><\/strong>a. Price mix<br>b. Place mix<br>c. Product mix<br>d. Promotion mix<\/p>\n\n\n\n<p><strong>4. \u2026\u2026\u2026\u2026\u2026. is the exchange value of a product.<br><\/strong>a. Product<br>b. Place<br>c. Price<br>d. Promotion<\/p>\n\n\n\n<p><strong>5. The &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230; has various sub-variables, such as credit sale, instalment payment, discounts, gifts, terms of credit etc.<br><\/strong>a. Price mix<br>b. Place mix<br>c. Product mix<br>d. Promotion mix<\/p>\n\n\n\n<p><strong>6. &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230; includes all the activities undertaken by an organization to promote its products in the target market.<br><\/strong>a. Price mix<br>b. Place mix<br>c. Product mix<br>d. Promotion mix<\/p>\n\n\n\n<p><strong>7. &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230; includes sub-variables such as advertising, sales promotion, personal selling, public relation, publicity, direct marketing etc.<br><\/strong>a. Price mix<br>b. Place mix<br>c. Product mix<br>d. Promotion mix<\/p>\n\n\n\n<p><strong>8. &#8230;&#8230;&#8230;&#8230;&#8230; a marketing expert coined the expression \u2018marketing mix\u2019.<\/strong><br>a. Philip Kotler<br>b. William Stanton<br>c. Henry Fayol<br>d. James Culliton<\/p>\n\n\n\n<p><strong>9. At the time of market entry low price is charged for the product under the &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.. &#8216;price strategy\u2019.<br><\/strong>a. Payment<br>b. Skimming<br>c. Penetration<br>d. Mixing<\/p>\n\n\n\n<p><strong>10. Under &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230; the market strategy higher price is charged at the time of introduction.<br><\/strong>a. Skimming<br>b. Venturing<br>c. Penetrating<br>d. Piercing<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Answers:<\/strong> <span class=\"has-inline-color has-vivid-red-color\">1)Marketing mix  2)Product  3)Product mix  4)Price<\/span> <span class=\"has-inline-color has-vivid-red-color\"> 5)Price mix  6)Promotion mix<\/span>  <span class=\"has-inline-color has-vivid-red-color\">7)Promotion mix  8)James Culliton<\/span>  <span class=\"has-inline-color has-vivid-red-color\">9)Penetration<\/span>  <span class=\"has-inline-color has-vivid-red-color\">10)Skimming<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Marketing-Decisions-MCQ-1024x576.jpg\" alt=\"Marketing Decisions MCQ\" class=\"wp-image-8782 lazyload\" title=\"\" data-srcset=\"https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Marketing-Decisions-MCQ-1024x576.jpg 1024w, https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Marketing-Decisions-MCQ-300x169.jpg 300w, https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Marketing-Decisions-MCQ-768x432.jpg 768w, https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Marketing-Decisions-MCQ-1536x864.jpg 1536w, https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Marketing-Decisions-MCQ-640x360.jpg 640w, https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Marketing-Decisions-MCQ.jpg 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><figcaption class=\"wp-element-caption\"><strong><strong><strong><strong><strong><strong><strong>Marketing Decisions MCQ<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>11. Striking the appropriate marketing mix would obviously &#8230;&#8230;&#8230;&#8230;&#8230; the profits of an organization.<\/strong><br>a. decrease<br>b. curtail<br>c. increase<br>d. dwindle<\/p>\n\n\n\n<p><strong>12. An appropriate marketing mix helps in achieving &#8230;&#8230;&#8230;&#8230;&#8230;. returns with limited resources<\/strong> <strong><strong>.<\/strong><\/strong><br>a. minimum<br>b. maximum<br>c. marginal<br>d. <\/p>\n\n\n\n<p>12. An appropriate marketing mix helps in achieving &#8230;&#8230;&#8230;&#8230;&#8230;. returns with limited resources<span style=\"font-weight: bold;\">.<\/span><br>a. minimum<br>b. maximum<br>c. marginal<br>d. trivial<\/p>\n\n\n\n<p><strong><b>13. <\/b>Product &#8230;&#8230;&#8230;&#8230;&#8230;.. refers to the total number of different products, the organization offers.<br><\/strong>a. width<br>b. length<br>c. depth<br>d. consistency<\/p>\n\n\n\n<p><strong>14. Product &#8230;&#8230;&#8230;&#8230;&#8230; refers to the total number of items in each product category.<br><\/strong>a. width<br>b. length<br>c. depth<br>d. consistency<\/p>\n\n\n\n<p><strong>15. Product &#8230;&#8230;&#8230;&#8230;.. explains the number of variants of each product in the line.<br><\/strong>a. width<br>b. length<br>c. depth<br>d. consistency<\/p>\n\n\n\n<p><strong>16. A &#8230;&#8230;&#8230;&#8230;&#8230;.. is a name and\/or mark intended to identify the product of one seller and differentiate the product from competing products.<\/strong><br>a. Brand<br>b. Packaging<br>c. Label<br>d. Design<\/p>\n\n\n\n<p><strong>17. A &#8230;&#8230;&#8230;&#8230;&#8230;. is the actual container, covering or wrapper to protect the product.<\/strong><br>a. Brand<br>b. Packaging<br>c. Label<br>d. Design<\/p>\n\n\n\n<p><strong>18. A &#8230;&#8230;&#8230;&#8230;&#8230;. is the part of the product that carries information about the product and the seller.<br><\/strong>a. Brand<br>b. Packaging<br>c. Label<br>d. Design<\/p>\n\n\n\n<p><strong>19. <strong>Product &#8230;&#8230;&#8230;&#8230;. refers to the arrangement of elements that collectively form a product.<\/strong><br><\/strong>a. Brand<br>b. Packaging<br>c. Label<br>d. Design<\/p>\n\n\n\n<p><strong>20. &#8230;&#8230;&#8230;&#8230;.is a short catchy phrase that communicates information about the brand.<br><\/strong>a. Slogans<br>b. Logo<br>c. Characters<br>d. Packaging<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Answers:<\/strong> <span class=\"has-inline-color has-vivid-red-color\">11)increase<\/span>  <span class=\"has-inline-color has-vivid-red-color\">12)maximum  13)width<\/span>  <span class=\"has-inline-color has-vivid-red-color\">14)length<\/span>  <span class=\"has-inline-color has-vivid-red-color\">15)depth<\/span>  <span class=\"has-inline-color has-vivid-red-color\">16) Brand<\/span>  <span class=\"has-inline-color has-vivid-red-color\">17)Packaging<\/span>  <span class=\"has-inline-color has-vivid-red-color\">18)Label<\/span>  <span class=\"has-inline-color has-vivid-red-color\">19)Design  20)Slogans<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>21. A &#8230;&#8230;&#8230;&#8230;&#8230; is an assurance given by a manufacturer to the buyers that they would be compensated in case the product does not perform up to reasonable expectations.<br><\/strong>a. Quality<br>b. Warranty<br>c. Colour<br>d. Design<\/p>\n\n\n\n<p><strong>22. Product mix &#8230;&#8230;&#8230;&#8230;.. means, reducing the number of activities by discontinuing those products, which don\u2019t form the core activities of the company.<br><\/strong>a. Expansion<br>b. Contraction<br>c. Selection<br>d. Management<\/p>\n\n\n\n<p><strong>23. During the<\/strong> <strong>&#8230;&#8230;&#8230;&#8230;&#8230;.. stage the product is launched in the market<\/strong><br>a. Inception<br>b. Growth<br>c. Maturity<br>d. Decline<\/p>\n\n\n\n<p><strong>24. During &#8230;&#8230;&#8230;&#8230;&#8230;&#8230; stage, demand for the product as well as profits increase.<br><\/strong>a. Inception<br>b. Growth<br>c. Maturity<br>d. Decline<\/p>\n\n\n\n<p><strong><span>25. &#8230;&#8230;&#8230;&#8230;&#8230;. stage is the stage where the demand and sales reach the saturation point<\/span>.<br><\/strong>a. Inception<br>b. Growth<br>c. Maturity<br>d. Decline<\/p>\n\n\n\n<p><strong>26. During the &#8230;&#8230;&#8230;&#8230;&#8230;.. stage consumers start switching over to other brands.<br><\/strong>a. Decline<br>b. Maturity<br>c. Growth<br>d. Inception<\/p>\n\n\n\n<p><strong>27. &#8230;&#8230;&#8230;&#8230;&#8230;, when registered, becomes a trademark<\/strong><br>a. Brand<br>b. Product<br>c. Trademark<br>d. None of the above<\/p>\n\n\n\n<p><strong>28. &#8230;&#8230;&#8230;&#8230;&#8230;.. is anything that satisfies people\u2019s needs and wants.<\/strong><br>a. Brand<br>b. Product<br>c. Trademark<br>d. None of the above<\/p>\n\n\n\n<p><strong>29. Brand &#8230;&#8230;&#8230;&#8230;&#8230;.. is a strategy in which a firm uses an existing brand name to introduce a product in a different product category.<br><\/strong>a. Extension<br>b. Positioning<br>c. Equity<br>d. Deletion<\/p>\n\n\n\n<p><strong>30. Product &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. is an act of designing the company\u2019s offering and image to occupy a distinctive place in the minds of the people.<\/strong><br>a. Extension<br>b. Positioning<br>c. Equity<br>d. Deletion<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Answer:<\/strong><span class=\"has-inline-color has-vivid-red-color\"><strong> <\/strong>21)Warranty  22)Contraction<\/span>  <span class=\"has-inline-color has-vivid-red-color\">23)Inception<\/span>  <span class=\"has-inline-color has-vivid-red-color\">24)Growth<\/span>  <span class=\"has-inline-color has-vivid-red-color\">25)Maturity<\/span>  <span class=\"has-inline-color has-vivid-red-color\">26)Decline  27)Brand  28)Product  29)Extension<\/span>  <span class=\"has-inline-color has-vivid-red-color\">30)Positioning<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>31. Brand &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230; is defined as the incremental value of a business above the value of its physical assets due to the market position achieved by its brand and the extension potential of the brand.<\/strong><br>a. Extension<br>b. Positioning<br>c. Equity<br>d. Deletion<\/p>\n\n\n\n<p><strong>32.<\/strong> <strong>&#8230;&#8230;&#8230;&#8230;&#8230;.is the exchange value of a product.<br><\/strong>a. Profit<br>b. Price <br>c. Investment<br>d. Cost<\/p>\n\n\n\n<p><strong>33. Under Market &#8230;&#8230;&#8230;&#8230;. pricing strategy the manufacturer charges a high price for his product when it is introduced in the market.<br><\/strong>a. Penetration<br>b. Liquidity<br>c. Image<br>d. Skimming<\/p>\n\n\n\n<p><strong>34. Under Market &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.. pricing strategy the manufacturer charges a low price for his product when it is introduced in the market.<br><\/strong>a. Penetration<br>b. Liquidity<br>c. Image<br>d. Skimming<\/p>\n\n\n\n<p><strong>35. Under &#8230;&#8230;&#8230;&#8230;&#8230;.. price strategy, a seller charges the same price to all customers who buy identical quantities of a product.<\/strong><br>a. One<br>b. Single<br>c. Flexible<br>d. Odd<\/p>\n\n\n\n<p><strong>36. In &#8230;&#8230;&#8230;&#8230;&#8230;&#8230; pricing strategy or variable pricing strategy, the manufacturer charges different prices to similar customers.<br><\/strong>a. One<br>b. Single<br>c. Flexible<br>d. Odd<\/p>\n\n\n\n<p><strong>37. Under &#8230;&#8230;&#8230;&#8230;&#8230;&#8230; pricing method, the selling price of the product is arrived at by adding a standard mark-up i.e. margin to the product\u2019s cost.<br><\/strong>a. Markup<br>b. Target returns<br>c. Perceived value<br>d. Going rate<\/p>\n\n\n\n<p><strong>38. Under &#8230;&#8230;&#8230;&#8230;.. pricing, the firm determines the price that would fetch its target rate of return on investment.<br><\/strong>a. Markup<br>b. Target returns<br>c. Perceived value<br>d. Going rate<\/p>\n\n\n\n<p><strong>39.<\/strong> <strong>Redesigning enables &#8230;&#8230;&#8230;&#8230;&#8230;&#8230; of the brand.<br><\/strong>a. positioning<br>b. repositioning<br>c. promotion<br>d. endorsement<\/p>\n\n\n\n<p><strong>40. Product mix &#8230;&#8230;&#8230;&#8230;&#8230;. means, reducing the number of activities by discontinuing those products.<br><\/strong>a. Management<br>b. Development<br>c. Contraction<br>d. Expansion<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Answer:<\/strong><span class=\"has-inline-color has-vivid-red-color\"><strong> <\/strong>31)Equity  32)Price  33)Skimming  34)Penetration<\/span>  <span class=\"has-inline-color has-vivid-red-color\">35)One  36)Flexible<\/span> <span class=\"has-inline-color has-vivid-red-color\"> 37)Markup<\/span>  <span class=\"has-inline-color has-vivid-red-color\">38)Target returns  39)repositioning<\/span>  <span class=\"has-inline-color has-vivid-red-color\">40)Contraction<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>41. One of the product strategies followed in &#8230;&#8230;&#8230;&#8230;.. stage may include product modification.<br><\/strong>a. Inception<br>b. Growth<br>c. Maturity<br>d. Decline<\/p>\n\n\n\n<p><strong>42. Brand fatigue enters into mind of the customers during &#8230;&#8230;&#8230;&#8230;&#8230;&#8230; stage.<br><\/strong>a. Inception<br>b. Maturity<br>c. Decline<br>d. Growth<\/p>\n\n\n\n<p><strong>43. Brand &#8230;&#8230;&#8230;&#8230;&#8230;&#8230; is a strategy in which a firm uses an existing brand name is used to introduce a product in a different product category.<br><\/strong>a. Introduction<br>b. Contraction<br>c. Retrenchment<br>d. Extension<\/p>\n\n\n\n<p><strong>44. A product is &#8230;&#8230;&#8230;&#8230;&#8230;&#8230; in the mind of the prospect by highlighting its differences  from similar products.<\/strong><br>a. Pushed<br>b. Positioned<br>c. Extended<br>d. Pressed<\/p>\n\n\n\n<p><strong>45. If &#8230;&#8230;&#8230;&#8230;&#8230; people are aware about the brand then equity would be more.<\/strong><br>a. Few<br>b. intelligent<br>c. Less<br>d. More<\/p>\n\n\n\n<p><strong>46. Brand &#8230;&#8230;&#8230;&#8230;&#8230; involves purchasing the brand repeatedly over a period of time.<br><\/strong>a. Fatigue<br>b. Transition<br>c. Loyalty<br>d. Extension<\/p>\n\n\n\n<p><strong>47. Marketing Mix is influenced by &#8230;&#8230;&#8230;&#8230;&#8230;. factors.<br><\/strong>a. Social<br>b. Environmental<br>c. Political<br>d. Technological<\/p>\n\n\n\n<p><strong>48. At the introductory stageof PLC, a business firm resorts to creating &#8230;&#8230;&#8230;&#8230;&#8230;. .<br><\/strong>a. brand awareness <br>b. brand value<br>c. brand history<br>d. brand equity<\/p>\n\n\n\n<p><strong>49. \u2026\u2026\u2026\u2026\u2026. is a non-personal form of mass communication.<br><\/strong>a. Sales promotion<br>b. Personal selling<br>c. Advertising<br>d. Direct marketing<\/p>\n\n\n\n<p><strong>50. Marketing in which goods are environmentally safe is called\u2026\u2026\u2026\u2026\u2026<br><\/strong>a. Rural<br>b. Social<br>c. Event<br>d. Green<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Answer:<\/strong><span class=\"has-inline-color has-vivid-red-color\"><strong> <\/strong>41)Decline  42)Decline  43)Extension<\/span>  <span class=\"has-inline-color has-vivid-red-color\">44)Positioned  45)More  46)Loyalty<\/span>  <span class=\"has-inline-color has-vivid-red-color\">47)Environmental  48)brand awareness  49)Advertising<\/span>  <span class=\"has-inline-color has-vivid-red-color\">50)Green<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Learn the chapters on TYBCOM from our <a href=\"https:\/\/studio.youtube.com\/channel\/UCExY0hxogv75WdPK1MFS3fw\" data-type=\"link\" data-id=\"https:\/\/studio.youtube.com\/channel\/UCExY0hxogv75WdPK1MFS3fw\" target=\"_blank\" rel=\"noopener\">YouTube channel<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":8782,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,7],"tags":[3338],"class_list":["post-8775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bcom","category-degree-college","tag-marketing-decisions-mcq"],"_links":{"self":[{"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/posts\/8775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/comments?post=8775"}],"version-history":[{"count":4,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/posts\/8775\/revisions"}],"predecessor-version":[{"id":39656,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/posts\/8775\/revisions\/39656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/media\/8782"}],"wp:attachment":[{"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/media?parent=8775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/categories?post=8775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/tags?post=8775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}