{"id":8915,"date":"2021-10-20T11:01:44","date_gmt":"2021-10-20T05:31:44","guid":{"rendered":"https:\/\/scholarsclasses.com\/blog\/?p=8915"},"modified":"2025-10-09T13:26:12","modified_gmt":"2025-10-09T07:56:12","slug":"marketing-decisions-2-mcq","status":"publish","type":"post","link":"https:\/\/scholarsclasses.com\/blog\/marketing-decisions-2-mcq\/","title":{"rendered":"Marketing Decisions 2 MCQ (Marketing Mix, Packaging, Pricing) | 50 Free MCQs"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">Marketing Decisions 2 MCQ<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/scholarsclasses.com\/blog\/business-economics-mcq\/\" data-type=\"URL\" data-id=\"https:\/\/scholarsclasses.com\/blog\/business-economics-mcq\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><strong><a href=\"https:\/\/scholarsclasses.com\/blog\/marketing-mcq\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MCQs on other topics of Marketing<\/strong><\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.icsi.edu\/media\/webmodules\/modelquestionpaper\/CMA-MCQ%20100.pdf\" data-type=\"URL\" data-id=\"https:\/\/www.icsi.edu\/media\/webmodules\/modelquestionpaper\/CMA-MCQ%20100.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cost Accounting MCQs pdf <\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>1. A &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.. of distribution is the route taken by the title to the product as it moves from the producer to the ultimate consumer or industrial user.<\/strong><br>a. highway<br>b. Canal<br>c. Channel<br>d. Place<\/p>\n\n\n\n<p><strong>2. A \u2026\u2026\u2026\u2026\u2026\u2026 level channel is one in which there are no intermediaries.<br><\/strong>a. Zero<br>b. One<br>c. Two<br>d. Three<\/p>\n\n\n\n<p><strong>3. \u2026\u2026\u2026\u2026\u2026.. can be defined as \u201cthe element in an organization\u2019s marketing mix that serves to inform, persuade and remind the market of a product and\/or the organization selling it, in hope of influencing the recipients feelings, beliefs or behavior.\u201d<br><\/strong>a. Place<br>b. Price<br>c. Promotion<br>d. Product<\/p>\n\n\n\n<p><strong>4. \u2026\u2026\u2026\u2026\u2026. is defined as \u201cAny paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.<br><\/strong>a. Personal Selling<br>b. Sales Promotion<br>c. Direct Marketing<br>d. Advertising<\/p>\n\n\n\n<p><strong>5. &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230; is the personal communication of information, to persuade someone to buy something.<\/strong><br>a. Personal Selling<br>b. Sales Promotion<br>c. Direct Marketing<br>d. Advertising<\/p>\n\n\n\n<p><strong>6. American marketing association defines &#8230;&#8230;&#8230;&#8230;&#8230;.. management as the planning, direction and control of the personal selling including recruiting, selecting, equipping, assigning, routing, supervising, paying, and motivating as these tasks apply to the personal sales force.<br><\/strong>a. Marketing<br>b. Production<br>c. Sales<br>d. Operational<\/p>\n\n\n\n<p><strong>7. &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230; are the short term incentives like discounts, samples, etc to stimulate demand for the product.<br><\/strong>a. Personal Selling<br>b. Sales Promotion<br>c. Direct Marketing<br>d. Advertising<\/p>\n\n\n\n<p><strong>8. &#8230;&#8230;&#8230;&#8230;&#8230; Promotional tools are those tools that are directed towards the ultimate consumer.<br><\/strong>a. Trade<br>b. Sales Force<br>c. Consumer<br>d. Intermediaries<\/p>\n\n\n\n<p><strong>9. &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.. promotional tools are promotional tools directed towards the intermediaries like the wholesalers and retailers in order to motivate them to stock the manufacturer\u2019s brand and resell it to the consumers.<br><\/strong>a. Trade<br>b. Sales Force<br>c. Consumer<br>d. Intermediaries<\/p>\n\n\n\n<p><strong>10. &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. promotion tools are useful in gathering the business leads , motivating sales force to greater effort and to aggressively push the product in the market to increase sales.<\/strong><br>a. Trade<br>b. Sales Force<br>c. Consumer<br>d. Intermediaries<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Answers:<\/strong> <span class=\"has-inline-color has-vivid-red-color\">1)Channel  2)Zero<\/span>  <span class=\"has-inline-color has-vivid-red-color\">3)Promotion  4)Advertising<\/span>  <span class=\"has-inline-color has-vivid-red-color\">5)Personal Selling  6)Sales<\/span>  <span class=\"has-inline-color has-vivid-red-color\">7)Sales Promotion  8)Consumer<\/span>  <span class=\"has-inline-color has-vivid-red-color\">9)Trade<\/span>  <span class=\"has-inline-color has-vivid-red-color\">10)Sales Force<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Marketing-Decisions-2-MCQ-1024x576.jpg\" alt=\"Marketing Decisions 2 MCQ\" class=\"wp-image-8963 lazyload\" title=\"\" data-srcset=\"https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Marketing-Decisions-2-MCQ-1024x576.jpg 1024w, https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Marketing-Decisions-2-MCQ-300x169.jpg 300w, https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Marketing-Decisions-2-MCQ-768x432.jpg 768w, https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Marketing-Decisions-2-MCQ-1536x864.jpg 1536w, https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Marketing-Decisions-2-MCQ-640x360.jpg 640w, https:\/\/scholarsclasses.com\/blog\/wp-content\/uploads\/2021\/10\/Marketing-Decisions-2-MCQ.jpg 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><figcaption class=\"wp-element-caption\">Marketing Decisions 2 MCQ<\/figcaption><\/figure>\n\n\n\n<p><strong>11. &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.. involve a variety of programmes designed to promote or protect the company&#8217;s image or its individual products<br><\/strong>a. Personal Selling<br>b. Sales promotion<br>c. Direct Marketing<br>d. Public Relations<\/p>\n\n\n\n<p><strong>12. Marketing channels form a sub variable of &#8230;&#8230;&#8230;&#8230;&#8230; mix<strong>.<\/strong><\/strong><br>a. Place<br>b. Price<br>c. Promotion<br>d. Product<\/p>\n\n\n\n<p><strong><b>13. <\/b>Marketing &#8230;&#8230;&#8230;&#8230;&#8230;.. creates time, place and possession utilities.<br><\/strong>a. Plan<br>b. Department<br>c. Channels<br>d. Idea<\/p>\n\n\n\n<p><strong>14. Promotion mix is also called as &#8230;&#8230;&#8230;&#8230;&#8230; mix.<br><\/strong>a. Place<br>b. Communication<br>c. Price<br>d. Marketing<\/p>\n\n\n\n<p><strong>15. &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230; selling is used in case of complex and expensive products and in markets with fewer buyers.<\/strong><br>a. Aggressive<br>b. Forceful<br>c. Public<br>d. Personal<\/p>\n\n\n\n<p><strong>16. The &#8230;&#8230;&#8230;&#8230; of the promotion campaign affects the selection of the promotion tools the most.<\/strong><br>a. Time<br>b. Duration<br>c. Extent<br>d. Objectives<\/p>\n\n\n\n<p><strong>17. Advertising is &#8230;&#8230;&#8230;&#8230;&#8230; in nature<\/strong><br>a. Non-Personal<br>b. Personal<br>c. Special<br>d. Private<\/p>\n\n\n\n<p><strong>18. &#8230;&#8230;&#8230;&#8230;&#8230; awards are given to those customers who are loyal to the organization and its products.<br><\/strong>a. Jury<br>b. National<br>c. State<br>d. Patronage<\/p>\n\n\n\n<p><strong>19. <strong>A &#8230;&#8230;&#8230;&#8230;&#8230;. is an assurance given about the quality of a product sold.<\/strong><br><\/strong>a. Promise<br>b. Warranty<br>c. Statement<br>d. Logo<\/p>\n\n\n\n<p><strong>20. In &#8230;&#8230;&#8230;&#8230;&#8230;.. companies sell their products directly to the consumers by eliminating intermediaries from the channel of distribution.<\/strong><br>a. Personal Selling<br>b. Sales Promotion<br>c. Direct Marketing<br>d. Public Relation<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Answers:<\/strong> <span class=\"has-inline-color has-vivid-red-color\">11)Public Relations<\/span>  <span class=\"has-inline-color has-vivid-red-color\">12)Place<\/span>  <span class=\"has-inline-color has-vivid-red-color\">13)Channels<\/span>  <span class=\"has-inline-color has-vivid-red-color\">14)Communication<\/span>  <span class=\"has-inline-color has-vivid-red-color\">15)Personal<\/span>  <span class=\"has-inline-color has-vivid-red-color\">16)Objectives  17)Non-Personal<\/span>  <span class=\"has-inline-color has-vivid-red-color\">18)Patronage<\/span>  <span class=\"has-inline-color has-vivid-red-color\">19)Warranty<\/span>  <span class=\"has-inline-color has-vivid-red-color\">20)Direct Marketing<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>21. &#8230;&#8230;&#8230;&#8230;&#8230;. refers to extra incentives that the channel intermediaries get to stock and promote the products.<\/strong><br>a. Push commission<br>b. Pull incentives<br>c. Extra Credit period<\/p>\n\n\n\n<p><strong>22. The main objective of advertising is to <strong>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230; <\/strong>.<br><\/strong>a. Create awareness<br>b. increase sales<br>c. increase profits<\/p>\n\n\n\n<p><strong>23. &#8230;&#8230;&#8230;&#8230;&#8230;. involves preparing and placing attractive displays of a new product.<\/strong><br>a. Salesmanship<br>b. Merchandising<br>c. Sales Promotion<\/p>\n\n\n\n<p><strong>24. &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;. system takes place when two or more stages of a distribution channel are combined and managed by one firm.<br><\/strong>a. Third Party Logistics<br>b. Horizontal Marketing<br>c. Vertical Marketing<\/p>\n\n\n\n<p><strong><span>25. &#8230;&#8230;&#8230;&#8230;&#8230;. is a form of consumer-oriented promotion techniques.<\/span><br><\/strong>a. Exchange offers<br>b. Trade discount<br>c. Dealer conferences<\/p>\n\n\n\n<p><strong>26. &#8230;&#8230;&#8230;&#8230;&#8230;.. facilitates detailed information to the prospective customers.<br><\/strong>a. Trade Fairs<br>b. Sponsorship<br>c. Advertising<\/p>\n\n\n\n<p><strong>27. &#8230;&#8230;&#8230;&#8230;&#8230;, channel is also called as \u2018zero-level<\/strong>&#8216;<strong> marketing channel.<\/strong><br>a. Indirect<br>b. Direct<br>c. Multi-level<\/p>\n\n\n\n<p><strong>28. &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230; marketing system is an arrangement whereby two or more firms at the same level join together for marketing purposes to capitalize on a new opportunity.<\/strong><br>a. Horizontal<br>b. Vertical<br>c. Multi-level<br>d. None of the above<\/p>\n\n\n\n<p><strong>29. &#8230;&#8230;&#8230;&#8230;&#8230;&#8230; helps in protecting the goods from damage during transportation.<br><\/strong>a. Packaging<br>b. Tracking<br>c. Insurance<\/p>\n\n\n\n<p><strong>30. &#8230;&#8230;&#8230;&#8230;&#8230; is an unpaid form of promotion mix.<br><\/strong>a. Publicity<br>b. Advertising<br>c. Salesmanship<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Answer:<\/strong><span class=\"has-inline-color has-vivid-red-color\"><strong> <\/strong>21)Push commission<\/span>  <span class=\"has-inline-color has-vivid-red-color\">22)Create awareness<\/span>  <span class=\"has-inline-color has-vivid-red-color\">23)Merchandising<\/span>  <span class=\"has-inline-color has-vivid-red-color\">24)Vertical Marketing<\/span>  <span class=\"has-inline-color has-vivid-red-color\">25)Exchange offers<\/span>  <span class=\"has-inline-color has-vivid-red-color\">26)Trade Fairs<\/span>  <span class=\"has-inline-color has-vivid-red-color\">27)Direct<\/span>  <span class=\"has-inline-color has-vivid-red-color\">28)Horizontal  29)Packaging  30)Publicity<\/span>  <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Learn the chapters on TYBCOM from our <a href=\"https:\/\/studio.youtube.com\/channel\/UCExY0hxogv75WdPK1MFS3fw\" data-type=\"link\" data-id=\"https:\/\/studio.youtube.com\/channel\/UCExY0hxogv75WdPK1MFS3fw\" target=\"_blank\" rel=\"noopener\">YouTube channel<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":8963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,7],"tags":[5628],"class_list":["post-8915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bcom","category-degree-college","tag-marketing-decisions-2-mcq"],"_links":{"self":[{"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/posts\/8915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/comments?post=8915"}],"version-history":[{"count":5,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/posts\/8915\/revisions"}],"predecessor-version":[{"id":39658,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/posts\/8915\/revisions\/39658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/media\/8963"}],"wp:attachment":[{"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/media?parent=8915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/categories?post=8915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarsclasses.com\/blog\/wp-json\/wp\/v2\/tags?post=8915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}