Key Marketing Dimensions MCQ | 50 Free MCQs

Key Marketing Dimensions MCQ

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1. ………………….. is an ethical marketing practice
a. Product Counterfeiting
b. Adulteration
c. Unnecessary Hoarding
d. Fair Advertising

2. Niche marketers target ………………
a. Mass Market
b. Small segment
c. International Market
d. Regional Market

3. Advertisers make use of …………….. Media for promoting products in rural areas.
a. Local
b. Regional
c. Conventional
d. Non-conventional

4. ……………. Marketing takes into account presentation and conservation of the natural environment.
a. Digital Marketing
b. Rural Marketing
c. Green Marketing
d. Mobile Marketing

5. ………………… makes use of SMS to promote products.
a. Indirect Marketing
b. Mobile Marketing
c. Rural Marketing
d. Green Marketing

6. Rural markets are ……………..
a. Narrow
b. Small
c. Limited
d. Scattered

7. The concept of ………………… Marketing has come into existence in response to the growing concern over environmental degradation.
a. Green
b. Direct
c. Indirect
d. Mobile

8. …………… Marketing refers to a marketing strategy that focuses on spreading information and opinions about the product from person to person.
a. Green
b. Social
c. Viral
d. Micro

9. ……………….. Indian brand has failed in India due to several reasons.
a. Nano car
b. Fevicol
c. Amul Butter
d. Maruti Suzuki

10. ……………….brand is highly successful in India due to various reasons.
a. Gold Spot (soft drink)
b. TCS
c. Nano Car
d. Cadbury Perk Mint

Answers: 1)Fair Advertising 2)Small segment 3)Regional 4)Green Marketing 5)Mobile Marketing 6)Scattered 7)Green 8)Viral 9)Nano car 10)TCS

11. The word ethics is derived from ……………….. word ‘Ethos’.
a. Greek
b. German
c. Latin
d. Spanish

12. Ethics is a branch of ……………
a. philosophy
b. psychology
c. sociology
d. Ecologys

13. Harmful products like cigarettes are promoted through …………….. ads.
a. advocacy
b. social
c. surrogate

14. …………… pricing helps to wipe out competition from the market.
a. Predator
b. Differential
c. Premium

15. ………………… is a consumer organisation in India.
a. AAAI
b. CGSI
c. ASI

16. ………… organizations assist the consumers in legal matters.
a. Consumer
b. Social
c. Political

17. …………… brand is marketed by Mondelez International.
a. Cadbury Dairy Milk
b. Mercedes
c. McDonald

18. …………… defense strategy involves the launching of an offence against the competitor before the latter starts an offence.
a. Flanking
b. Pre-emptive
c. Position

19. ……………. attack is a combination of frontal and flank attacks.
a. Encirclement
b. Flank
c. Frontal

20. Cloner Strategy is followed by market ………………
a. Follower
b. Leader
c. Challenger

Answers: 11)Greek 12)Philosophy 13)surrogate 14)Predator 15)CGSI 16)Consumers 17)Cadbury Dairy Milk 18)Pre-emptive 19)Encirclement 20)Follower

21. ……………. have the largest market share in the relevant product in the industry.
a. Market Challenger
b. Market Leader
c. Market Follower
d. Niche Market

22. ……………… marketing refers to the marketing of products that are environmentally safe.
a. Societal
b. Social
c. Traditional
d. Green

23. SMS refers to ……………..
a. Short message service
b. short media service
c. short marketing service
d. small message service

24. In …………………. marketing the marketer pays compensation to a third party to generate traffic or leads to the company’s products.
a. Pay-per-click
b. Affiliate
c. Content
d. Artificial intelligence

25. Zoozoos are advertising characters promoted by …………….
a. Airtel
b. Jio
c. Vodaphone
d. Idea

26. Non-conventional rural-centric media includes.
a. Folk
d. Newspaper
c. Television
d. Radio

27. Any service’s cannot be separated from manufacturer is called …………… .
a. Indivisibility
b. Polygamy
c. High Perishable
d. Invisibility

28. ………………… Is the visual action that one person performs for another person that is essentially invisible and no longer constitutes ownership.
a. Good
b. Services
c. Taxes
d. Public Relation

29. ……………… In the pricing policy, the higher price is charged at the time of the entry of the product into the market.
a. Very low
b. Skimming
c. According to the Market Leader
d. Double

30. Advertisements are in the form of ……………
a. Private
b. Individual
c. Impersonal
d. Direct

Answer: 21)Market Leader 22)Green 23)Short message service 24)Affiliate 25)Vodaphone 26)Trade Fairs 27)Direct 28)Services 29)Skimming 30)Impersonal