Key Marketing Dimensions MCQ | 50 Free MCQs

11. The word ethics is derived from ……………….. word ‘Ethos’.
a. Greek
b. German
c. Latin
d. Spanish

12. Ethics is a branch of ……………
a. philosophy
b. psychology
c. sociology
d. Ecologys

13. Harmful products like cigarettes are promoted through …………….. ads.
a. advocacy
b. social
c. surrogate

14. …………… pricing helps to wipe out competition from the market.
a. Predator
b. Differential
c. Premium

15. ………………… is a consumer organisation in India.
a. AAAI
b. CGSI
c. ASI

16. ………… organizations assist the consumers in legal matters.
a. Consumer
b. Social
c. Political

17. …………… brand is marketed by Mondelez International.
a. Cadbury Dairy Milk
b. Mercedes
c. McDonald

18. …………… defense strategy involves the launching of an offence against the competitor before the latter starts an offence.
a. Flanking
b. Pre-emptive
c. Position

19. ……………. attack is a combination of frontal and flank attacks.
a. Encirclement
b. Flank
c. Frontal

20. Cloner Strategy is followed by market ………………
a. Follower
b. Leader
c. Challenger

Answers: 11)Greek 12)Philosophy 13)surrogate 14)Predator 15)CGSI 16)Consumers 17)Cadbury Dairy Milk 18)Pre-emptive 19)Encirclement 20)Follower