Marketing Decisions 2 MCQ (Marketing Mix, Packaging, Pricing) | 50 Free MCQs
Marketing Decisions 2 MCQ
1. A ………………….. of distribution is the route taken by the title to the product as it moves from the producer to the ultimate consumer or industrial user.
a. highway
b. Canal
c. Channel
d. Place
2. A ……………… level channel is one in which there are no intermediaries.
a. Zero
b. One
c. Two
d. Three
3. …………….. can be defined as “the element in an organization’s marketing mix that serves to inform, persuade and remind the market of a product and/or the organization selling it, in hope of influencing the recipients feelings, beliefs or behavior.”
a. Place
b. Price
c. Promotion
d. Product
4. ……………. is defined as “Any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.
a. Personal Selling
b. Sales Promotion
c. Direct Marketing
d. Advertising
5. ………………… is the personal communication of information, to persuade someone to buy something.
a. Personal Selling
b. Sales Promotion
c. Direct Marketing
d. Advertising
6. American marketing association defines …………….. management as the planning, direction and control of the personal selling including recruiting, selecting, equipping, assigning, routing, supervising, paying, and motivating as these tasks apply to the personal sales force.
a. Marketing
b. Production
c. Sales
d. Operational
7. ………………… are the short term incentives like discounts, samples, etc to stimulate demand for the product.
a. Personal Selling
b. Sales Promotion
c. Direct Marketing
d. Advertising
8. …………… Promotional tools are those tools that are directed towards the ultimate consumer.
a. Trade
b. Sales Force
c. Consumer
d. Intermediaries
9. ……………….. promotional tools are promotional tools directed towards the intermediaries like the wholesalers and retailers in order to motivate them to stock the manufacturer’s brand and resell it to the consumers.
a. Trade
b. Sales Force
c. Consumer
d. Intermediaries
10. ………………. promotion tools are useful in gathering the business leads , motivating sales force to greater effort and to aggressively push the product in the market to increase sales.
a. Trade
b. Sales Force
c. Consumer
d. Intermediaries
| Answers: 1)Channel 2)Zero 3)Promotion 4)Advertising 5)Personal Selling 6)Sales 7)Sales Promotion 8)Consumer 9)Trade 10)Sales Force |
