12th Commerce IT Chapter 2 Exercise – Digital Marketing | Maharashtra Board (Free Solution)

12th Commerce IT Chapter 2 Exercise

Chapter 2 – Digital Marketing

Q 1. Fill in the blanks

1) Unpaid search is nothing but organic search.

2) Program used by search engines to collect data from the website is called as Crawler .

3) Manipulating Google’s algorithm to improve website rankings is Black hat SEO.

4) Web analytics service offered by Google to track and report website traffic is Google Analytics .

Q 2. State True or False

1) Digital Marketing requires physical market.
Answer: False

2) E-commerce deals are carried out in physical market.
Answer: False

3) Digital marketing is carried out with the help of Portal.
Answer: True

4) In Digital marketing SEO means Special Executive Operations.
Answer: False

5) The paid advertisement on Google can be identified with ‘paid’ keyword.
Answer: False

6) To make the Traffic analysis SEO Technique is used.
Answer: False

Q 3. Multiple Choice Questions one Correct Answer.

1) …………………. relies on manipulating Google’s algorithm to improve rankings.
a) Red Hat
b) White Hat
c) Green Hat
d) Black Hat

2) To analyze the traffic coming to the Website ____________ tool is used.
a) SEO optimizer
b) Google Analytics
c) Go daddy
d. Amazon

3) If the speed of displaying the website is slow then __________ ranking method is used.
a) technical
b) on page
c) off page
d) load page

Solution of other subjects
Solution of Chapters of IT
1 – 2 – 3 – 4 – 5 – 6

Q 4. Multiple Choice Question 2 correct answer.

1) ________and ________ and strategies used to get higher search rankings on search engine.
a) White Hat
b) Red Hat
c) Black Hat
d) Green Hat
e) Blue Hat

2) The product of Google Analytics was originally developed by __________ company in year __________ .
a) Urchin
b) 2005
c) Google
d) 2008
e) Microsoft

3) Valid two types of keywords are ____________ and _____________ .
a) long tail
b) short tail
c) small tail
d) big tail
e) lengthy tail

Free online lecture on the above topic – Click Here

Q 5. Multiple Choice Question 3 correct answer.

1) Marketing Channels in Digital Marketing are
a) Email marketing
b) Content marketing
c) Valid marketing
d) Mobile Marketing
e) on-page marketing
f) off-page marketing

2) Valid approaches SEO to generate traffic to your website are _______ , ________ and _______ .
a) on-page SEO
b) all-page SEO
c) off-page SEO
d) technical SEO
e) with-page SEO
f) online-page SEO

Detailed video explanation of the above chapter – Click Here

Solution of other subjects
Solution of Chapters of IT
1 – 2 – 3 – 4 – 5 – 6

Extra Questions

Choose a Single correct answer from the given options.

1.________ is an example of digital marketing.
a) Social Media mentions
b) Business Cards
c) Print Ads
d) Newspaper

2._________ is an example of traditional marketing.
a) Social Media mentions
b) Business Cards
c) YouTube Videos
d) Websites

3.______is the process of boosting contents and technical set-up of the website so that it appears at the top of a search engine result for a special keyboard.
a) Content Marketing
b) Search Engine Optimization
c) Social Media Marketing
d) Email Marketing

4.______is to attract visitors to your website when they search for products or services related to your business.
a) Content Marketing
b) Search Engine Optimization
c) Social Media Marketing
d) Email Marketing

5. Companies communicate with their audience through_____.
a) Email Marketing
b) Paid Search
c) SEO
d) Mobile Marketing

6.______advertising refers to the sponsored result on the search engine results pages.
a) Mobile Marketing
b) Paid Search
c) Content Marketing
d) Email Marketing

7.______denote the creation and promotion of content assets.
a) Paid Search
b) Email Marketing
c) Content Marketing
d) Mobile Marketing

8.______is the use of social media platforms and websites to promote a product or service.
a) Social Media Marketing
b) Paid Search
c) Content Marketing
d) Mobile Marketing

9._____is a software system that is designed to carry out web searches.
a) Paid Search
b) Web Search Engine
c) Content Search
d) Email Marketing

10. The search result is generally present in a line of results referred to as_______.
a) Search Engine Result Pages
b) Paid Search
c) Email Marketing
d) Mobile Marketing

11.______SEO includes looking for ways to improve user experience ethically and genuinely.
a) On-Page
b)Off-Page
c) White Hat
d) Black Hat

12.______SEO relies on manipulating Google’s algorithm to improve ranking.
a) On-Page
b)Off-Page
c) White Hat
d) Black Hat

13. The paid advertisement of Google can be identified with ______keyword.
a) Ad
b) ads
c) Advertisement
d) Ads

14.______is a program used by search engines to collect data from the website.
a) Crawler
b) Crawl
c) SEOptimizer
d) Google Analytics

15.______is a balance between giving the right information to search engines without compromising the information that customers a reading on the page.
a) On-Page SEO
b) Off-Page SEO
c) Technical SEO
d) Black Hat SEO

16.____is about everything that didn’t happen directly on the website.
a) On-Page SEO
b) Black Hat SEO
c) Off Page SEO
d) White Hat SEO

17.If the speed of displaying the website is slow then______ranking method is used.
a) Technical
b) On-Page
c) Off-Page
d) load-Page

18._____tags are displayed on search engine result pages.
a) <html>
b) <meta>
c) <search>
d) <title>

19._______tags are snippets of codes that tell search engines important information about your web page.
a) <html>
b) <meta>
c) <search>
d) <title>

20. By adding an_____text, you provide users of screen readers and search engines with a textual description of what’s on that image.
a) alt
b) src
c) width
d) height

Solution of other subjects
Solution of Chapters of IT
1 – 2 – 3 – 4 – 5 – 6

21.______means having the keywords that will rank your site in search engines.
a) Header
b) Keyword Consistency
c) Indexing
d) Links

22.______tools help to optimise the website.
a) SEOptimer
b) Google Analytics
c) Go daddy
d) Amazon

23._____are the links that are directed towards your website.
a) Links
b) Backlinks
c) Broken Links
d) Friendly URLs

24.______are links that send a message to its visitors that the webpage no longer exists.
a) Links
b) Backlinks
c) Broken Links
d) Friendly URLs

25.To analyze traffic coming to website____tool is used.
a) SEOptimer
b) Google Analytics
c) Go daddy
d) Amazon

26.The product of Google Analytics was originally developed by______ company in the year 2005.
a) Google
b) Microsoft
c) Urchin
d) Yahoo

27.The product of Google Analytics was originally developed by Urchin company in year______.
a) 2005
b) 2006
c) 2010
d) 2002

28.______are the URLs that are designed to meet the needs of users and searchers.
a) Indexing
b) Keywords
c) Header
d) Friendly URLs

29.______is the process of adding web pages to Google search.
a) Links
b) Indexing
c) Googlebot
d) Header

30._____is Google’s Spider.
a) Googlebot
c) Header
c) Links
d) Indexing

31._______collects documents from the web to build Google’s search index.
a) Googlebot
c) Indexing
c) Backlinks
d) Header

32._______file tells the search engines which pages to access and index on your website and which not.
a) Googlebot
b) Indexing
c) Header
d) Robot. txt

33.________is the interactive media technology that makes sites more interesting.
a) Flash
c) Favicon
c) Device Rendering
d) Header

34.A____is a visual representation of your website and business.
a) Flash
b) Favicon
c) Header
d) Indexing

35._____is any element on a web page that a user interacts with.
a) Tap target
b) iFrames
c) Favicon
d) Device Rendering

36._____check displays the total number of files that need to be retrieved from web servers to load your page.
a) Flash
b) Favicon
c) Page Speed Info
d) Number of Resources

37.______can slow down the website and obstruct usability.
a) Tap target
b) Page Speed Info
c) Flash
d) iFrames

38._______refers to the downloaded file size of a given web page.
a) Page Size Info
b) Page Speed Info
c) Flash
d) Backlinks

39.________means creating interest in the mind of customers about your product.
a) Acquisition
b) Behaviour
c) Conversion
d) Diversion

40._______is a web analytics service offered by Google.
a) Google Analytics
b) Amazon
c) Red Hat
d) Black Hat

Solution of other subjects
Solution of Chapters of IT
1 – 2 – 3 – 4 – 5 – 6

Choose two correct answers from the given options.

1.Digital marketing is the use of__________.
a) Print ads
b) Internet
c) Phone communication
d) Social Media

2.Traditional marketing is the use of_________.
a) Print ads
b) Internet
c) Search Engine
d) Physical Marketing

3.Following are the channels of Digital Marketing.
a) Mobile Marketing
b) Posters
c) Brochures
d) Paid Search

4.Following are the major Social Media platforms.
a) Facebook
b) TV
c) YouTube
d) Radio

5. The paid advertisement of Google can be identified with keywords.
a) Ad
b) Sponsored
c) Sp
d) Advertisement

6._____&_____ technique strategies used to get higher search ranking on search engine.
a) White Hat
b) Blue Hat
c) Green Hat
d) Black Hat

7.To rank a website you must follow_____&_____.
a) long tail
b) short tail
c) small tail
d) big tail

8. Following are some of the ways to optimize the webpage for SEO.
a) Indexing
b) Black Hat
c) White Hat
d) Googlebot

9. The product of Google Analytics was originally developed by_______company in year_______.
a) Google
b) Microsoft
c) Urchin
d) 2005

10. The Google Analytics Report contains the following.
a) Page Size Info
b) Conversion
c) Session
d) Bounce Rate

Choose three correct answers from the given options.

1.Digital marketing is the use of_______.
a) Print ads
b) Internet
c) Phone Communication
d) YouTube Videos
e) social media
f) physical marketing

2.Traditional marketing is the use of______.
a) Print ads
b) Internet
c) search engines
d) Phone Communication
e) social media
f) physical marketing

3.Marketing Channels in Digital Marketing are_____.
a) Email Marketing
b) Content Marketing
c) Valid Marketing
d) Mobile Marketing
e) On-Page Marketing
f) Off-Page Marketing

4.Valid approaches SEO to generate traffic to your website are______ , ______ & _____.
a) On-Page SEO
b) all-Page SEO
c) Off-Page SEO
d) Technical SEO
e) with-page SEO
f) online-page SEO

5. Following are some of the ways to optimize the webpage for SEO.
a) Links
b) Black Hat
c) Conversion
d) HTML Header
e) Body Content
f) White Hat

6.Market behaves in 3 stages they are_____ , _____ & _____.
a) Acquisition
b) Page Size Info
c) Black Hat
d) White Hat
e) Behavior
f) Conversion

7.Google Analytics Report contains the following.
a) Users
b) Bounce Rate
c) Session Duration
d) Behavior
e) Black Hat
f) White Hat

Solution of other subjects
Solution of Chapters of IT
1 – 2 – 3 – 4 – 5 – 6

12th Commerce IT Textbook Solutions

Chapter Name	Solution Link
1) Advanced Web Designing	Click Here
2) Digital Marketing	Click Here
3) Computerised Accounting with GST	Click Here
4) E-Commerce and E-Governance	Click Here
5) Database Concepts using Libre Office Base	Click Here
6) Enterprise Resource Planning (ERP)	Click Here

Textbook Solutions of 12th Commerce (All Subjects)	Click Here
Free pdf of 12th Commerce Textbooks	Click Here
12th Commerce IT MCQ Preparation (Online Test)	Click Here
12th Commerce Paper Pattern and Chapter Wise Marks Distribution	Click Here
Sample Paper of 12th Commerce for Practice	Click Here
Solved Sample papers of 12th Commerce to improve Paper Presentation	Click Here