Introduction to Marketing MCQ | 50 Free MCQs
Introduction to Marketing MCQ
1. …………. Is the process of identifying and satisfying the needs of the customer.
a. Marketing
b. sales
c. distribution
d. advertising
2. ……………… plays a positive role in solving marketing problems.
a. Marketing research
b. customer behavior
c. product concept
d. management
3. …………….. methods are the analysis and presentation of all information estimates.
a. marketing information system.
b. consumer relationship management
c. marketing opportunities isolation
d. buying process
4. Classification of goods into different groups in different markets means…………….
a. marketing
b. marketing information system
c. marketing opportunities isolation
d. market segmentation
5. …………. means bringing more than one product from a company to market.
a. product mix
b. market segmentation
c. promotion mix
d. distribution mix
6. The …………… concept rests on four pillars: target market, customer needs, integrated marketing and profitability.
a. Product
b. Production
c. Marketing
d. Holistic
7. One technique of building CRM is data mining …………….
a. Data mining
b. MIS
c. Marketing research
8. …………… concept revolves around the customers.
a. Production
b. Marketing
c. Exchange
d. Selling
9. …………….. Exchange is the oldest concept of marketing.
a. Product
b. Exchange
c. Production
d. Marketing
10. Fulfilling social responsibility is one of the essentials of ………… concept.
a. Societal
b. Production
c. Product
d. Exchange
| Answers: 1)Marketing 2)Marketing research 3)marketing information system 4)market segmentation 5)product mix 6)Marketing 7)Data mining 8)Marketing 9)Exchange 10)Societal |
