TYBCOM SEM 5 Commerce V Sample Question Paper As per NEP (Marketing Management) – Free pdf
Table of Contents
TYBCOM SEM 5 Commerce V Sample Question Paper
TYBCOM SEM 5 Commerce V Sample Question Paper
(Marketing Management)
Model Question Paper – 1
Duration: 1 Hour
Answer any 2 out of 3
Marks: 30
Q.1 Answer the following: (15 Marks)
a) What is ‘marketing’? Distinguish between Traditional Marketing and Strategic Marketing.
b) Explain the term’data mining’. How is it important in marketing?
Q.2 Answer the following: (15 Marks)
a) What is ‘Branding’? What are the essentials of good branding?
b) Discuss the factors influencing pricing.
Q.3 Answer the following: (15 Marks)
a) Write a detailed note on predicting consumer behaviour using AI.
b) Explain briefly the contemporary marketing channels.
Model Question Paper – 2
Q.1 Answer the following: (15 Marks)
a) What is Marketing Information System? What are its uses?
b) Explain briefly the bases of market segmentation.
Q.2 Answer the following: (15 Marks)
a) Discuss the Functions of marketing?
b) Write a detailed note on AI in promotion.
Q.3 Answer the following: (15 Marks)
a) Write a detailed note on predicting consumer behaviour using AI.
b) Distinguish between Supply Chain Management and Logistics.
Old Question Papers of Mumbai University TYBCOM SEM 5
- TYBCOM SEM 5 – April 2023 (ATKT)
- TYBCOM SEM 5 – Nov 2022
- TYBCOM SEM 5 – Nov 2023
- TYBCOM SEM 5 – April 2019 (ATKT)
- TYBCOM SEM 5 – Nov 2019
- TYBCOM SEM 5 – Nov 2018
Old Question Papers of Mumbai University TYBCOM SEM 6
- TYBCOM SEM 6 – April 2019
- TYBCOM SEM 6 – Dec 2022
- TYBCOM SEM 6 – April 2023
- TYBCOM SEM 6 – April 2024
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