Marketing Decisions MCQ (Marketing Mix, Packaging, Pricing) | 50 Free MCQs

Marketing Decisions MCQ

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1. …………. is the term that is used to describe the combination of the four inputs that constitute the core of a company’s marketing system: the product, the price structure, the promotion activities and the distribution system.
a. Customer segmentation
b. Customer relationship
c. Marketing mix
d. Marketing strategy

2. A ……………… can be defined as anything that is offered for sale in the open market.
a. Product
b. Place
c. Price
d. None of the above

3. …………….. includes several sub-variables like product line, product shape, size, colour, ingredients, brand name, trade mark, packaging, labelling, after-sale services, guarantees etc.
a. Price mix
b. Place mix
c. Product mix
d. Promotion mix

4. ……………. is the exchange value of a product.
a. Product
b. Place
c. Price
d. Promotion

5. The ………………… has various sub-variables, such as credit sale, instalment payment, discounts, gifts, terms of credit etc.
a. Price mix
b. Place mix
c. Product mix
d. Promotion mix

6. ………………… includes all the activities undertaken by an organization to promote its products in the target market.
a. Price mix
b. Place mix
c. Product mix
d. Promotion mix

7. ………………… includes sub-variables such as advertising, sales promotion, personal selling, public relation, publicity, direct marketing etc.
a. Price mix
b. Place mix
c. Product mix
d. Promotion mix

8. …………… a marketing expert coined the expression ‘marketing mix’.
a. Philip Kotler
b. William Stanton
c. Henry Fayol
d. James Culliton

9. At the time of market entry low price is charged for the product under the ……………….. ‘price strategy’.
a. Payment
b. Skimming
c. Penetration
d. Mixing

10. Under ………………… the market strategy higher price is charged at the time of introduction.
a. Skimming
b. Venturing
c. Penetrating
d. Piercing

Answers: 1)Marketing mix 2)Product 3)Product mix 4)Price 5)Price mix 6)Promotion mix 7)Promotion mix 8)James Culliton 9)Penetration 10)Skimming