Marketing Decisions MCQ (Marketing Mix, Packaging, Pricing) | 50 Free MCQs

41. One of the product strategies followed in ………….. stage may include product modification.
a. Inception
b. Growth
c. Maturity
d. Decline

42. Brand fatigue enters into mind of the customers during ……………… stage.
a. Inception
b. Maturity
c. Decline
d. Growth

43. Brand ……………… is a strategy in which a firm uses an existing brand name is used to introduce a product in a different product category.
a. Introduction
b. Contraction
c. Retrenchment
d. Extension

44. A product is ……………… in the mind of the prospect by highlighting its differences from similar products.
a. Pushed
b. Positioned
c. Extended
d. Pressed

45. If …………… people are aware about the brand then equity would be more.
a. Few
b. intelligent
c. Less
d. More

46. Brand …………… involves purchasing the brand repeatedly over a period of time.
a. Fatigue
b. Transition
c. Loyalty
d. Extension

47. Marketing Mix is influenced by ……………. factors.
a. Social
b. Environmental
c. Political
d. Technological

48. At the introductory stageof PLC, a business firm resorts to creating ……………. .
a. brand awareness
b. brand value
c. brand history
d. brand equity

49. ……………. is a non-personal form of mass communication.
a. Sales promotion
b. Personal selling
c. Advertising
d. Direct marketing

50. Marketing in which goods are environmentally safe is called……………
a. Rural
b. Social
c. Event
d. Green

Answer: 41)Decline 42)Decline 43)Extension 44)Positioned 45)More 46)Loyalty 47)Environmental 48)brand awareness 49)Advertising 50)Green