Marketing Decisions MCQ (Marketing Mix, Packaging, Pricing) | 50 Free MCQs

21. A …………… is an assurance given by a manufacturer to the buyers that they would be compensated in case the product does not perform up to reasonable expectations.
a. Quality
b. Warranty
c. Colour
d. Design

22. Product mix ………….. means, reducing the number of activities by discontinuing those products, which don’t form the core activities of the company.
a. Expansion
b. Contraction
c. Selection
d. Management

23. During the …………….. stage the product is launched in the market
a. Inception
b. Growth
c. Maturity
d. Decline

24. During ……………… stage, demand for the product as well as profits increase.
a. Inception
b. Growth
c. Maturity
d. Decline

25. ……………. stage is the stage where the demand and sales reach the saturation point.
a. Inception
b. Growth
c. Maturity
d. Decline

26. During the …………….. stage consumers start switching over to other brands.
a. Decline
b. Maturity
c. Growth
d. Inception

27. ……………, when registered, becomes a trademark
a. Brand
b. Product
c. Trademark
d. None of the above

28. …………….. is anything that satisfies people’s needs and wants.
a. Brand
b. Product
c. Trademark
d. None of the above

29. Brand …………….. is a strategy in which a firm uses an existing brand name to introduce a product in a different product category.
a. Extension
b. Positioning
c. Equity
d. Deletion

30. Product ………………. is an act of designing the company’s offering and image to occupy a distinctive place in the minds of the people.
a. Extension
b. Positioning
c. Equity
d. Deletion

Answer: 21)Warranty 22)Contraction 23)Inception 24)Growth 25)Maturity 26)Decline 27)Brand 28)Product 29)Extension 30)Positioning