Product Planning and Pricing Decision MCQ | 25 Free MCQs on Export Marketing
Product Planning and Pricing Decision MCQ
1. Product ________ is the primary function of the exporter.
(a) Planning
(b) Development
(c) Marketing
(d) Packaging
2. _________ provides information of the product and matters related to the product being exported.
(a) Labelling
(b) Marking
(c) Packing
(d) Positioning
3. ________ refers to symbols printed on export packages.
(a) Marking
(b) Packaging
(c) Branding
(d) Designing
4. Formula : FOB Price =
(a) FOB Cost + Profit – DBK
(b) All the expenses until goods loaded on ship + Freight + Profit –Incentive
(c) All the costs until goods loaded on board the ship + Freight +Insurance – Incentive
(d) FOB Expenses + Customs @ port of destination – DBK
5. Formula : C&F Price =
(a) All expenses until goods loaded on board the ship + Freight +Profits – DBK
(b) C&F Price + Marine Insurance
(c) CIF Price – Profits
(d) C&F Costs + Customs@ port of destination + Profits
6. Formula : CIF Price =
(a) FOB Price + Incentives
(b) CIF Costs + Profits – DBK
(c) C&F Price – Marine Insurance
(d) FOB Costs + Customs @ port of destination + Profits
7. Export quotation is_______ .
(a) an offer made by importer to exporter in reply to exporter’s query
(b) commercial invoice
(c) an offer made by exporter to importer in reply to importer’s query
(d) Importer’s Bill
8. Under FOB quotation, which among the following is not aresponsibility of the exporter ?
(a) Expenses upto goods loaded on board the ship
(b) Production Management
(c) Customs at port of Shipment
(d) Freight Expenses
9. Under C&F quotation, which among the following is not aresponsibility of the exporter ?
(a) Expenses upto goods loaded on board the ship
(b) Production Management
(c) Payment of Marine Insurance
(d) Payment of Freight expenses
10. Under CIF quotation, which among the following is not a responsibilityof the exporter?
(a) Expenses upto goods loaded on board the ship
(b) Marine Insurance
(c) Customs at port of Destination
(d) Freight Expenses
| Answers: 1)Planning 2)Labelling 3)Marking 4)FOB Cost + Profit – DBK 5)All expenses until goods loaded on board the ship + Freight +Profits – DBK 6)CIF Costs + Profits – DBK 7)an offer made by exporter to importer in reply to importer’s query 8)Freight Expenses 9)Payment of Marine Insurance 10)Customs at port of Destination |
11. __________ gives an identity to the exporter and its brands sold in foreign markets.
(a) Branding
(b) Marking
(c) Labelling
(d) Packaging
12. ________ helps to distinguish the company’s brand among its competitors.
(a) Brand name
(b) Company name
(c) Product marking
(d) Product price
13. Product price is not directly affected by _______ .
(a) Costs
(b) Product nature
(c) Competitor’s prices
(d) Quota restrictions
14. INCO terms refer to _______ .
(a) International Commercial Terms
(b) In-trade Commercial Terms
(c) Interim Compensation
(d) International Company
15. The main objective of export pricing is _________ .
(a) Maximizing the profits
(b) Applying for Government incentives
(c) Ease in documentation
(d) Facilitates distribution
16. Product mix is _______ .
(a) a specific category of product line
(b) a range of companies’ offerings
(c) a part of product depth
(d) a restricted line of companies’ offerings
17. ________ among the following is not an element of branding.
(a) Brand name
(b) Logo
(c) Brand colour
(d) Country of origin mark
18. Packaging helps in ________ .
(a) Protection against damages
(b) Preservation of quality
(c) Promotion of product
(d) All of the above
19. __________ refers to creating a distinct image in the minds of the audience towards a specific brand.
(a) Positioning
(b) Promotion
(c) Packaging
(d) Product Labelling
20. Product promotion in export business is mainly done through ________ .
(a) Advertising
(b) Publicity
(c) Salesmanship
(d) Participation in trade-fairs and exhibitions
| Answers: 11)Branding 12)Brand name 13)Quota restrictions 14)International Commercial Terms 15)Maximizing the profits 16)a range of companies’ offerings 17)Country of origin mark 18)All of the above 19)Positioning 20)Participation in trade-fairs and exhibitions |
21. EU requires labelling requirement in _______ language/s.
(a) one
(b) two
(c) three
(d) four
22. EU needs ________ packaging requirements.
(a) Eco-friendly
(b) Thermoformed
(c) Laminated
(d) Corrugated
| Answers: 21)four 22)Eco-friendly |
