Introduction to Marketing MCQ | 50 Free MCQs

11. ………… Production concept of marketing balance between social welfare and profit.
a. Product
b. Selling
c. Production

12. The marketing concept was replaced by …………. after 1980s.
a. Selling concept
b. Societal concept
c. Holistic concept

13. According to ………….. concept, consumers will prefer products that offer best quality, performance or innovative features.
a. Product
b. Exchange
c. Selling

14. Marketing research acts as a …………… intelligence of marketing firms.
a. Economic
b. Financial
c. Commercial

15. Consumer behaviour is always …………….. .
a. Stable
b. Unstable
c. Steady

16. ……………. is an element of demographic segmentation.
a. Personality
b. Age
c. Attitude

17. Market segmentation ………….. the total market.
a. Multiplies
b. Subtracts
c. Divides

18. In mass marketing strategy, market segmentation is not ……………… .
a. Introduced
b. Not introduced
c. Occasionally introduced

19. CRM ………….. customer retention.
a. Helps in
b. Provides no help in
c. Is against

20. Target marketing is …………. market segmentation.
a. Prior
b. Next to
c. Much before

Answers: 11)Production 12)Societal concept 13)Product 14)Commercial 15)Stable 16) Age 17)Divides 18)Introduced 19)Helps in 20)Next to