Introduction to Marketing MCQ | 50 Free MCQs

21. When product performance is more than customer expectations, is results in …………….. .
a. customer satisfaction
b. Customer delight
c. customer dissatisfaction

22. …………… concept of marketing assumes that customers will prefer those products which are aggressively promoted.
a. Production
b. Marketing
c. Selling

23. ………….. concept of marketing starts with identifying customer wants and ends up with the satisfaction of those wants.
a. Marketing
b. Product
c. Production

24. ………….. concept of marketing aims at a balance between society’s welfare, customer satisfaction and company’s profits.
a. Production
b. Selling
c. Societal

25. …………… concept of marketing assumes that customers will prefer those products that are widely available and are low cost.
a. Selling
b. Production
c. Product

26. …………… strategy refers to the introduction of new products in the market.
a. Product Development
b. Market Development
c. Market Penetration

27. …………… is the outcome of large production and distribution of goods.
a. Marketing intelligence
b. Marketing research
c. Economies of scale

28. …………….. is the incremental value of a brand over and above its physical assets.
a. Brand equity
b. Brand image
c. Brand loyalty

29. …………… research enables the marketer to identify the preferences of customers.
a. Market
b. Dealer
c. Consumer

30. …………….. marketing differentiates a firm from its competitors.
a. Relationship
b. Strategic
c. Integrated

Answer: 21)Customer delight 22)Selling 23)Marketing 24)Societal 25)Production 26)Product Development 27)Economies of scale 28)Brand equity 29)Consumer 30)Strategic