Introduction to Marketing MCQ | 50 Free MCQs

31. Observation is an important method of data …………….
a. collection
b. analysis
c. interpretation

32. ……………. refers to subdividing a larger market into smaller markets.
a. Niche Marketing
b. Market segmentation
c. Marketing Research

33. Market segmentation is the …………. activity of a marketer.
a. primary
b. secondary
c. tertiary

34. …………. is an important element of sociographic segmentation.
a. Culture
b. Age
c. Usage Rate

35. …………. is an important element of behavioural segmentation.
a. Region
b. Gender
c. Buying motives

36. …………. is an important element of demographic segmentation.
a. Age
b. Lifestyle
c. Locality

37. …………… marketing refers to marketing to a small segment of the market.
a. Small
b. Niche
c. Special

38. In ………… segmentation, consumers are classified on the basis of lifestyle and personality traits.
a. Geographic
b. Psychographic
c. Demographic

39. …………. data is the first-hand information collected for research.
a. Primary
b. Secondary
c. Outdated

40. …………. data refers to the data which is readily available.
a. Primary
b. Secondary
c. Outdated

Answer: 31)collection 32)Market segmentation 33)primary 34)Culture 35)Buying motives 36)Age 37)Niche 38)Psychographic 39)Primary 40)Secondary