Introduction to Marketing MCQ | 50 Free MCQs

41. …………… involves gathering, recording, analysing, data about specific marketing problems.
a. Marketing information system
b. Marketing research
c. Research and Development

42. Marketing decision support system is an important component of …………….. .
a. Marketing information system
b. Marketing research
c. Brand Research

43. …………….. provides information to the decision-maker on marketing related issues.
a. Segmentation
b. positioning
c. MIS
d. targeting

44. …………… is not a component of MIS.
a. Marketing research
b. internal company records
c. Marketing intelligent system
d. Niche marketing

45. …………… is a component of MIS.
a. Marketing research
b. Event Marketing
c. Niche marketing
d. Consumer behavior

46. Developing products for the mass market is …………… .
a. Economical
b. cheap
c. Expensive
d. despicable

47. A ……………. is a firm opinion about someone or something.
a. idea
b. proposal
c. belief
d. plan

48. A company needs efficient MIS to make use of …………….. information.
a. vague
b. indistinct
c. latest
d. hazy

49. Marketing research acts as a …………….. for accurate decision making
a. underwriter
b. facilitator
c. sponsor
d. guarantor

50. Marketing research is only an …………….. to decision making.
a. Obstruction
b. aid
c. Hindrance
d. obstacle

Answer: 41)Marketing research 42)Marketing information system 43)MIS 44)Niche Marketing 45)Niche Marketing 46)Expensive 47)belief 48)latest 49)facilitator 50)aid