Marketing Decisions 2 MCQ (Marketing Mix, Packaging, Pricing) | 50 Free MCQs

11. ……………….. involve a variety of programmes designed to promote or protect the company’s image or its individual products
a. Personal Selling
b. Sales promotion
c. Direct Marketing
d. Public Relations

12. Marketing channels form a sub variable of …………… mix.
a. Place
b. Price
c. Promotion
d. Product

13. Marketing …………….. creates time, place and possession utilities.
a. Plan
b. Department
c. Channels
d. Idea

14. Promotion mix is also called as …………… mix.
a. Place
b. Communication
c. Price
d. Marketing

15. ………………… selling is used in case of complex and expensive products and in markets with fewer buyers.
a. Aggressive
b. Forceful
c. Public
d. Personal

16. The ………… of the promotion campaign affects the selection of the promotion tools the most.
a. Time
b. Duration
c. Extent
d. Objectives

17. Advertising is …………… in nature
a. Non-Personal
b. Personal
c. Special
d. Private

18. …………… awards are given to those customers who are loyal to the organization and its products.
a. Jury
b. National
c. State
d. Patronage

19. A ……………. is an assurance given about the quality of a product sold.
a. Promise
b. Warranty
c. Statement
d. Logo

20. In …………….. companies sell their products directly to the consumers by eliminating intermediaries from the channel of distribution.
a. Personal Selling
b. Sales Promotion
c. Direct Marketing
d. Public Relation

Answers: 11)Public Relations 12)Place 13)Channels 14)Communication 15)Personal 16)Objectives 17)Non-Personal 18)Patronage 19)Warranty 20)Direct Marketing