Marketing Decisions MCQ (Marketing Mix, Packaging, Pricing) | 50 Free MCQs

11. Striking the appropriate marketing mix would obviously …………… the profits of an organization.
a. decrease
b. curtail
c. increase
d. dwindle

12. An appropriate marketing mix helps in achieving ……………. returns with limited resources .
a. minimum
b. maximum
c. marginal
d.

12. An appropriate marketing mix helps in achieving ……………. returns with limited resources.
a. minimum
b. maximum
c. marginal
d. trivial

13. Product …………….. refers to the total number of different products, the organization offers.
a. width
b. length
c. depth
d. consistency

14. Product …………… refers to the total number of items in each product category.
a. width
b. length
c. depth
d. consistency

15. Product ………….. explains the number of variants of each product in the line.
a. width
b. length
c. depth
d. consistency

16. A …………….. is a name and/or mark intended to identify the product of one seller and differentiate the product from competing products.
a. Brand
b. Packaging
c. Label
d. Design

17. A ……………. is the actual container, covering or wrapper to protect the product.
a. Brand
b. Packaging
c. Label
d. Design

18. A ……………. is the part of the product that carries information about the product and the seller.
a. Brand
b. Packaging
c. Label
d. Design

19. Product …………. refers to the arrangement of elements that collectively form a product.
a. Brand
b. Packaging
c. Label
d. Design

20. ………….is a short catchy phrase that communicates information about the brand.
a. Slogans
b. Logo
c. Characters
d. Packaging

Answers: 11)increase 12)maximum 13)width 14)length 15)depth 16) Brand 17)Packaging 18)Label 19)Design 20)Slogans