Marketing Decisions MCQ (Marketing Mix, Packaging, Pricing) | 50 Free MCQs

31. Brand ………………… is defined as the incremental value of a business above the value of its physical assets due to the market position achieved by its brand and the extension potential of the brand.
a. Extension
b. Positioning
c. Equity
d. Deletion

32. …………….is the exchange value of a product.
a. Profit
b. Price
c. Investment
d. Cost

33. Under Market …………. pricing strategy the manufacturer charges a high price for his product when it is introduced in the market.
a. Penetration
b. Liquidity
c. Image
d. Skimming

34. Under Market ……………….. pricing strategy the manufacturer charges a low price for his product when it is introduced in the market.
a. Penetration
b. Liquidity
c. Image
d. Skimming

35. Under …………….. price strategy, a seller charges the same price to all customers who buy identical quantities of a product.
a. One
b. Single
c. Flexible
d. Odd

36. In ……………… pricing strategy or variable pricing strategy, the manufacturer charges different prices to similar customers.
a. One
b. Single
c. Flexible
d. Odd

37. Under ……………… pricing method, the selling price of the product is arrived at by adding a standard mark-up i.e. margin to the product’s cost.
a. Markup
b. Target returns
c. Perceived value
d. Going rate

38. Under ………….. pricing, the firm determines the price that would fetch its target rate of return on investment.
a. Markup
b. Target returns
c. Perceived value
d. Going rate

39. Redesigning enables ……………… of the brand.
a. positioning
b. repositioning
c. promotion
d. endorsement

40. Product mix ……………. means, reducing the number of activities by discontinuing those products.
a. Management
b. Development
c. Contraction
d. Expansion

Answer: 31)Equity 32)Price 33)Skimming 34)Penetration 35)One 36)Flexible 37)Markup 38)Target returns 39)repositioning 40)Contraction